![]() ![]() ![]() Instagram has become the most important and most-used social network for US teens.Among US female internet users, 42% reported being on Pinterest in Pew's late-2014 survey, compared to only 13% of men. Pinterest has tremendous reach among women.Here are a few of the key takeaways from the report: ![]() It’s likely that competition between companies with a vested interest in reaching these users will heat up as they vie for the mind share of potential users.īI Intelligence, Business Insider's premium research service, has compiled a detailed report on social media demographics that unpacks data from over a dozen sources to understand how social media demographics and preferences are still shifting. The Android-only app, called “YouTube Go,” includes a resolution option for streaming to better support user data allotments. Moreover, the app notes that its reliance on high bandwidth could be a factor in its stumped growth.įacebook isn’t alone in its efforts to capture an audience in low-bandwidth markets. Google, for example, recently launched a data-friendly version of YouTube for users in India and other emerging markets. Apps that rely on high bandwidth are missing an opportunity. Snapchat, for instance, which requires strong connections to support video, generated just $8 million from its 39 million DAU in RoW for all of 2016, TechCrunch notes.ARPU will only increase in developing markets as infrastructure catches up to mature markets and the share of the middle-class population grows. Staking a claim in these markets early will be essential moving forward. This also represents a significant jump sequentially - an increase of $149 million from Q3 2016. Revenue potential in these markets is growing quickly. The average revenue per user (ARPU) in emerging, low-bandwidth markets in RoW grew 52% YoY in Q4 2016 to reach $839 million, compared with $550 million in Q4 2015.Facebook CFO David Wehner highlighted, product improvements on Android (including the Facebook Lite app), and an increase in third-party promotional free data plans as important drivers of user growth. Meanwhile, DAU in North America and Europe grew only 7% YoY and 9% YoY, respectively. Asia-Pacific and Rest of World (RoW) are strong growth markets. In Q4 2016, daily active users (DAU) in these markets grew 28% year-over-year (YoY) and 22% YoY, respectively.Stripped-down apps enable these users to access the same apps as users in mature markets.īy adapting to low-bandwidth markets, Facebook is finding success, while others wait for network connectivity to grow: This success is partly a result of many users in emerging markets owning old Android devices, which run on legacy networks like 2G, but also because a lack of infrastructure means that low-bandwidth networks are more prevalent. In March 2016, the company revealed that Facebook Lite had accrued more than 100 million monthly active users in about nine months, making it the fastest-growing Facebook app to date. To learn more and subscribe, please click here.įacebook Lite, Facebook’s stripped-down app aimed at low-bandwidth and emerging markets, hit 200 million monthly active users, according to TechCrunch.įirst launched in June 2015, the app has grown rapidly. This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. Account icon An icon in the shape of a person's head and shoulders. ![]()
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